South Africa is where the Baobab ecosystem is heading. We chose to come here last, and it is a choice, not a delay.

Why last? Because South Africa already has a crowded market, with strong players who have been working for years. We are not coming to South Africa with a half-finished product. First we will polish our product on markets where it is needed more and competition is smaller: Namibia, Botswana, the Congo. When South Africa sees Baobab, it will see a product that is already worthy of its market.

So we are building here what we are building everywhere:

- A marketplace where a small trader gets the same tools as a big company.
- Financial services that do not humiliate: transfers and exchange, crypto and fiat, without financial nihilism.
- AI that helps people instead of exploiting them: fair scoring for consumer lending, analytics that work for the community.

Our mission does not stop at a border. We are here to eradicate digital slavery, to end enchitification, and to level out financial nihilism among young people.

South Africa, we are coming. And when we arrive, we will be ready.

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